Do what you love and love what you do. If you do that, then you’ll never work a day in your life.
Did you know Gallaudet University invented the football huddle? Thanks to Gallaudet Assistant AD Sam Atkinson for teaching me American Sign Language.
Great chat with Texas A&M-Commerce AD Ryan Ivey about crawfish, leadership and professional development.
I chatted with PhD student Annelie Schmittel on her research dealing with sports and social media for my latest video blog.
Do What Works Best For You
There’s no hard, fast rule that says you have to use every social media platform. That rule doesn’t exist. Instead, people choose to be on a lot of social media platforms.
If that works for them, then go for it.
But what works for you?
Does the platform(s) you use fit your strategy? Which platforms don’t fit? Do they align with your messaging?
Those are important questions. Don’t do something just because everyone else is.Don’t succumb to social media peer pressure. Stay with what you know best and what works best for you.
I mentioned this at the Digital Sports Fan Engagement Conference earlier this month in Dallas (this was - apparently - one of the many tweetable quotes I had that day):
"I’d rather be really good on 4-5 social media platforms than just ok on 10 social media platforms.”
What do I mean? I’d rather have a really solid engagement base on platforms I know that work for me than trying to engage with different groups on too many platforms.
Social media is not “One Size Fits All”.
Do what works best for you. If it’s three platforms, then that’s great. If it’s 20, then that’s fine, too. But make sure it fits your strategy, your vision, your game plan. Don’t do it just because and don’t do it because everyone else is.
She’s obsessed with bacon and she has a lot of good advice for interns in college sports. Fun chat last night with Taylor Stern.
Next time you hear your critics or those that tear you down, remember ‘dogs don’t bark at parked cars’. Keep moving up.
What If Social Media Disappeared Tomorrow?
This is a highly hypothetical question, but if social media disappeared tomorrow, do you know how you’d contact your fellow social media influencers?
Do you have their phone number, email address or actual snail-mail address? If Twitter vanished, then how would you communicate with them? How would you share your story?
Why am I asking this? I ask this because the other day when Twitter was down for 30 minutes, I went into somewhat of a compulsive panic. What do I do now? My nervous tick is to instantly grab my iPhone and start scrolling. It’s an addiction. And when it’s not working, I begin to fidget. I quite possibly lead a very sad existence sometimes.
Thankfully, Twitter was back on line, life returned to normalcy and the Earth continued to spin on its axis (as it had before Twitter went down…or before Twitter was created, for that matter).
I have a small group of connections on Twitter that I connect with offline. Via text, via phone calls, via conferences and via handwritten notes (emails, too).
When I was a sixth grader at Collierville Middle School in Collierville, Tenn., one of my classmates’ dads helped us get pen pals with students in the Ukraine. It’s hard to think that 20 years ago, having a pen pal and writing notes was cool. Now, you can just chat with them in 140-character increments…half a world away.
What scares me is how dependent I have become on social media. That’s also the tendency of an introvert. Sometimes I have trouble expressing and sharing ideas verbally. It’s much easier for me to write my ideas and thoughts. Or, with Twitter, to type my thoughts in 140 characters or fewer.
To fight that dependency, I push myself to write personal notes, send emails, send texts to friends and colleagues, and meet face to face in order to preserve that real-time, real-world, real-life connection.
Friendships and relationships that are worth building will last forever, but how long will social media be around? (assuming it doesn’t)
If social media was taken away from you (for good) tomorrow, what would you do? We are social creatures. We need to communicate. How would you cope?
So when you sit down Friday morning at your office desk - before you send a tweet to someone - maybe you should dust off that stationery you have sitting in your drawer and write a quick handwritten note instead.
That note may make all the difference in that person’s world.