So, what is it?
Believe it or not, it’s helping others. Set aside your self-promotion to offer advice, guidance or answer someone’s question. That’s what makes my day a success: helping others.
Put others first before your own self-serving agenda. That’s what makes a social media success story.
Helping others builds CREDIBILITY, proves AUTHENTICITY and breeds TRUST. It shows you’re not in it for yourself.
Earlier this week at the 2014 Digital Sports Fan Engagement Conference in Dallas, I mentioned that “At the simplest level, everyone on social media is narcissistic.” It’s true. It’s hard for me to swallow, but I’m sure I’ve posted one or two ego-boosting posts. We’re human and social media has made it easier for us to do that.
So next time you have the chance to self-promote, offer to help someone else first before helping yourself.
Serve and inspire.
I felt the need to re-post this blog entry from a few months ago.Sometimes an occasional reminder isn’t a bad thing.
Sometimes during the week, I like to kick up my feet and share my war stories with some of our interns. Maybe it’s my teacher quality, but I like to offer our interns advice - solicited or unsolicited - because I had to learn some things the hard way. I learned a lot by trial and error growing up in the profession. Not because I needed to but because I had to.
If I don’t learn at least one thing or teach someone something new each day, then that day is not a success to me.
My stories may not be as cool as some others in the business or in other professional sectors, but each story has played a critical part in my development. And I want to impart those experiences on others.
As a former intern myself, I knew if I wanted to make it in this profession, I had to separate myself from the pack.
How do you separate yourself from the others? Below are seven insights that I think are crucial for interns working in college athletics…especially if you want this to be the becoming of a career.
I offer advice not because I think I’m sage or wise but because I never had the resources to seek advice from others when I was an intern. If only one person asks me for advice, then I’ve done my job.
Did you know that napkins can be used in a multitude of ways? Of course, as the parent of a 5-year-old and a 2-year-old, I know that a stack of napkins usually provides enough entertainment for our kids when we are out dining at a restaurant.
It typically prevents Jackson from screaming…until his crayons fall to the floor. Then, the end of the world ensues.
For me, napkins have served a different purpose on occasion.
April 2007. Two weeks before graduation. As I sat at my desk in my room inside the four-bedroom apartment I shared with three other GAs in Huntington, W.Va., I was thinking about what I wanted to do.
Out of the four media relations GAs, I was the only one left. The other three had left Marshall early with jobs. I was getting married in less than two months and I didn’t know what the future held for me.
At the advice of my dad - anytime I was faced with a situation - I would take a sheet of paper and draw two columns: PROS on the left and CONS on the right. Such a list in this instance wouldn’t do me any good.
Instead, I listed what I wanted to accomplish in my career if I were to get a job in sports. At 24, a soon-to-be graduate (for the second time) and a soon-to-be newlywed, I thought it was best for me…to dream.
So I scribbled on the back of a napkin I had lying around.
Before I continue, I will admit: I never thought I’d see that napkin again. I tucked it away in my drawer and it later was packed in a box as I moved from West Virginia back to Louisiana. It remained in a box (that I had forgotten about) until we moved to Texas in 2008.
I remember finding my “napkin goals” and - upon sharing them -